SolePower

Branding and website for SolePower, a Pittsburgh start up company developing energy-harvesting shoe inserts. The objective of the brand is to communicate high tech and ruggedness at the same time, to be clean without being polished. The logo is simple, versatile in application, and avoids being overly representational. The Wordpress-powered website provides SolePower with a convenient way to share information and news.

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